Opens in a new tab

LT Staal

LT Staal is a blacksmithing and metalworking company in Hedensted that handles everything from welding and custom manufacturing to industrial assembly and repairs.

I helped LT Staal create a website that makes it easier to understand what the company has to offer. This included a new content structure, copywriting, design, and development using WordPress.

One key feature is the overview of completed projects, where visitors can see specific examples of the work and find relevant projects by type of work and material.

Visit the website ↗
A welder wearing a welding helmet performing TIG welding at the LT Staal workshop
Customer
LT Staal
Services and benefits
Web Design · SEO · Copywriting
Type
Company Website
Platform
WordPress
Features
Project overview that can be filtered by work type and material
Language
Danish

The Challenge

LT Staal has many years of experience and handles a wide range of projects in metalworking and welding. But it’s not always easy to explain specialized craftsmanship on a website.

The challenge was to create a clear overview of the company’s services and communicate them in language that both existing and potential customers can understand.

At the same time, the website was meant to showcase the craftsmanship behind the work—not just describe it.

The homepage of LT Staal’s website with a welder at work and the headline "Your vision. Our expertise."

The Solution

I began by reviewing and reorganizing the content so that LT Staal’s various services were prominently featured on the website. I then wrote the copy with a focus on explaining the work clearly and concretely, without compromising professional credibility.

The design is simple and modern, with plenty of space for photos of the workshop, welding work, and finished structures. This way, visitors get both an explanation of the services and a visual impression of the company’s expertise.

I have also created an overview of completed projects, where projects can be filtered by type of work and material. This makes it easier to find examples of exactly the type of work you’re looking for.

The website was built using WordPress and Bricks and features a flexible structure that allows new projects to be added on an ongoing basis.

The result

LT Staal now has a website that showcases the company’s craftsmanship and expertise in a clear and professional manner.

The new content and clear structure make it easier for visitors to understand what LT Staal offers, while the images and project overview demonstrate the work in practice.

At the same time, the website is designed to evolve with the company and be continuously updated with new projects and references.

The collaboration has since continued with content for LinkedIn, where we’re continuing to highlight LT Staal’s craftsmanship and experience.

The "No standard solution?" section on ltstaal.dk with a close-up of welding in gloves

Do you have a project you'd like help with?

Tell me a little about your business and what you’d like to develop or improve. Then we can have a no-obligation conversation about the possibilities and find the solution that’s right for the task.