Egedal Maskinfabrik A/S
Egedal Maskinfabrik develops and manufactures specialized machinery for nurseries, Christmas tree production, and other green industries.
Studio LP has developed a multilingual WordPress website that showcases the company’s extensive product line and international dealer network.
The solution includes, among other features, a searchable product catalog, an interactive dealer map, and a custom-developed dealer portal where dealers can access relevant documents, price lists, and information.
The Challenge
Egedal Maskinfabrik develops and manufactures specialized machinery for nurseries, Christmas tree production, and other green industries, with customers and dealers all over the world.
I developed a multilingual WordPress website that showcases the company’s extensive product lineup and makes it easy for customers to find both machines and dealers.
An important part of the project was also developing an integrated dealer portal where Egedal’s dealers can log in, find relevant materials, and update their own information.
The Solution
I built the website in WordPress using Bricks and Advanced Custom Fields (ACF) so that the extensive content can be organized and managed in a clear and straightforward way.
The products are organized into categories, with search and filter options. This makes it easier for visitors to find relevant machines and get an overview of Egedal’s product lineup.
For the international dealer network, I have developed a searchable directory with an interactive map where customers can find dealers and their contact information.
A key component of the solution is the dealer portal.
Here, each dealer can log in and access price lists, spare parts information, catalogs, news, and technical documentation, among other things.
Egedal can manage the data centrally and choose which dealers should have access to the various pieces of information. At the same time, dealers can maintain their own information, which is also used in the public dealer directory.
The website is also multilingual, so that both products and information can be presented to customers in different markets.
The result
Egedal has implemented a comprehensive digital solution that serves as the company’s website, product catalog, and platform for collaborating with dealers.
Customers can find relevant machines and locate a dealer, while dealers have their own area with access to the information and documents they need.
For Egedal, this means that product information, dealer details, and materials can be managed through a single, integrated solution.
The collaboration continues even after the launch. I handle the hosting and assist with ongoing updates and changes to the website. In addition, Egedal hires me for graphic design and to create ads for various trade publications.
This is a good example of how I like to work: getting to know the company, developing solutions that meet its needs, and serving as the primary point of contact whenever something new needs to be created.
The project was started during my time at DKPU and completed at my own company, Studio LP.
Design and development: Linda Poulsen
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