If you run a business that serves customers in a specific area, it’s not enough just to be found on Google.<\/p>\n\n
Ideally, you should be discoverable by the right people in the right places<\/strong>.<\/p>\n\n This is where local SEO comes into play.<\/p>\n\n Local SEO is about making it easier for search engines to understand:<\/p>\n\n what your business does, where it’s located, and which local searches it’s relevant for.<\/strong><\/p>\n\n Local SEO is search engine optimization that focuses on geographic searches.<\/p>\n\n For example, these could include:<\/p>\n\n Web Designer in Vejle<\/strong><\/p>\n\n Horsens Machine Factory<\/strong><\/p>\n\n Psychologist in Copenhagen<\/strong><\/p>\n\n or simply:<\/p>\n\n web designer near me<\/strong><\/p>\n\n Google uses, among other things, a business\u2019s information, location, and relevance to determine which local results are displayed. Google describes the most important factors as relevance, distance, and prominence<\/a>\u2014that is, how well the business matches the search, how far away it is, and how well-known or established it appears to be.<\/p>\n\n If your business is eligible for a Google Business Profile, that’s a great place to start.<\/p>\n\n The profile may include, among other things:<\/p>\n\n Google itself recommends that business information be as complete and accurate as possible.<\/a><\/p>\n\n That sounds trite.<\/p>\n\n However, if the address, business hours, or contact information are incorrect, it causes confusion for the customer and results in lower-quality data for Google.<\/p>\n\n The company’s name, address, and phone number should be consistent wherever they appear.<\/p>\n\n If the website shows one address, Google Business Profile shows another, and an old directory shows a third, the picture becomes unclear.<\/p>\n\n That doesn’t mean that every webpage on the Internet has to look exactly the same.<\/p>\n\n However, the basic company information should be accurate and up-to-date.<\/p>\n\n Google collects business information from several sources, including the business’s own website, its Business Profile, third-party sources, and user contributions.<\/a><\/p>\n\n If the company operates locally, this should be clearly stated on its website.<\/p>\n\n It can be on the contact page, in the footer, or on relevant service pages.<\/p>\n\n But you don’t need to write:<\/p>\n\n Web designer in Vejle, Web designer in Vejle, Web designer in Vejle<\/strong><\/p>\n\n everywhere.<\/p>\n\n It quickly starts to feel unnatural.<\/p>\n\n Instead, clearly state where the company is located, the field in which it operates, and the services it offers.<\/p>\n\n Above all, it must make sense to the customer.<\/p>\n\n It can be tempting to do the following:<\/p>\n\n Web Design in Vejle<\/strong><\/p>\n\n Web Design in Kolding<\/strong><\/p>\n\n Web Design in Fredericia<\/strong><\/p>\n\n Web Design in Horsens<\/strong><\/p>\n\n with almost the same text on every page.<\/p>\n\n But if the pages simply replace the city name, they rarely add much value.<\/p>\n\n A local page should only exist if you actually have something relevant to say about the area, the customers, or the services offered there.<\/p>\n\n Otherwise, one strong service page is often better than many weak copies.<\/p>\n\n Reviews don’t just help potential customers.<\/p>\n\n Google states that both the number of reviews and the overall rating can factor into local ranking. More reviews and positive ratings can therefore help improve local visibility.<\/a><\/p>\n\n That doesn’t mean you should chase reviews at any cost.<\/p>\n\n But if you already have satisfied customers, it makes good sense to make it easy for them to share their experience.<\/p>\n\n And please feel free to respond to the reviews.<\/p>\n\n This shows both the customer and other visitors that there is actually a business behind the profile.<\/p>\n\n Photos on Google Business Profile can showcase the business, its products, its facilities, or its employees.<\/p>\n\n Google itself recommends using photos and videos as a way to showcase what the company offers.<\/p>\n\n It goes well with the website.<\/p>\n\n If your Google profile shows real photos of your business, while your website consists only of generic stock photos, you\u2019ll lose some of the recognizability that would otherwise tie everything together.<\/p>\n\n See also: Stock photos or your own photos\u2014which works best on your website?<\/a><\/strong><\/p>\n\n A Google Business Profile does not replace a website.<\/p>\n\n Google also uses publicly available content\u2014including from the company’s own website\u2014as a source for local business information.<\/p>\n\n Therefore, the website should still clearly state:<\/p>\n\n And this is where local SEO is closely tied to the work we’ve already discussed regarding keywords.<\/p>\n\nWhat is local SEO?<\/h2>\n\n
Get started with your Google Business Profile<\/h2>\n\n
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Make sure the information matches<\/h2>\n\n
Use the location naturally on the website<\/h2>\n\n
Don’t create a page for every city without any real content<\/h2>\n\n
Reviews Matter<\/h2>\n\n
Pictures help, too<\/h2>\n\n
The website still plays an important role<\/h2>\n\n
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